Seems that Sonic, Systinet, AmberPoint and BearingPoint have created a Maturity Model for SOA.
http://www.looselycoupled.com/blog/lc00aa00120.html
and
http://www.sonicsoftware.com/solutions/learning_center/soa_insights/movin_soa_on_up/index.ssp
To me this is an example of our industry beginning to “grok” SOA.